a collision of curious minds — we are a creative studio crafting tales of tomorrow forged in insight; shaping ideas grounded in purpose, into stories of lasting impact that move cultures forward.

services

  • we guide with insight, shaping strategy and sparking clarity through workshops that unlock a brand’s true voice.

  • we craft vision into form, building brand’s visual identities and content narratives that move with coherence and purpose.

  • we create bold concepts that connect with consumers across both the usual and unexpected touchpoints — our ideas go beyond traditional formats to engage your audience and leave a lasting impression.

  • we bring stories to life through design, photography, film, illustration — crafted with intention, to endure and evolve with cultures.

ironori is a creative studio founded by Jacqui Free-Sze, a London based Creative Director named among Campaign’s Future 30 Leaders in 2022, with award-winning work spanning agency experience at AKQA and global brand leadership roles at On, Meta, Aesop, and beyond.

built with agility and vision, the studio operates as a versatile collective that expands and adapts to each brief. Led by Jacqui, the team scales seamlessly to meet the needs of every project - from strategists and researchers to art directors, designers, copywriters, social managers, photographers, filmmakers, illustrators, and producers; working together with clients, we shape ideas into work that sparks meaningful exchange and leaves a distinctive mark.

about

creative abstract photography art. A large collection of black safety pins scattered on a white background, with some overlapping and oriented in different directions.
Jacqui J. Free-Sze, Creative Director and Founder of ironori studio. Previously Global Leadership roles at On, Meta, Aesop, and agency award-winning work at AKQA. Campaign Future 30 Leaders, D&AD Panel Judge, UAL Mentor. Central Saint Martins alumni

for makers, dreamers — ready to explore bold ideas and amplify stories,
let’s collide.

connect

client testimonials

  • paul eboda, founder of SourceTheArea

    "Working with Jacqui and ironori has been invaluable for our business. She led our complete rebranding with clear creative direction, helping us establish a cohesive visual brand identity and strategic approach to how we present ourselves. Jacqui brings both creative excellence and strategic thinking to the table. She's guided our content marketing approach, developed our visual direction, and consistently delivers high-quality work. ironori's creative process is thorough and their aesthetic judgment is spot-on. Beyond her technical skills, Jacqui is professional, collaborative, and genuinely invested in the success of the partnership. ironori's the kind of creative partner who makes the work better and the process enjoyable."

  • john tanagho, IJM executive director, child protection, global partnerships

    “I was deeply impressed by Jacqui's digital creativity in developing a social media and VR campaign on human trafficking. Her initiative and dedication drove meaningful online education and engagement around a critically important issue, handled with both sensitivity and innovation.

    Jacqui was a pleasure to collaborate with-her perseverance and humility shone through as she delivered a truly world-class result.”

  • alison cheng, founder of BluePomelo, NYC interior design + furniture studio

    “It has been an absolute dream working with ironori on BluePomelo's brand design guidelines, logo and visual identity. Jacqui has a rare ability to distil the essence of a conversation and translate it into design with precision and artistry. The identity she created not only feels authentic to me but also resonates deeply with my clients. Jacqui brings a blend of grace, rigor, and finely honed talent to her work—qualities that make the entire design process not just professional, but truly enjoyable. If you’re looking for someone who can create a visual identity that is both unique and impactful, look no further.”

  • harriet pattinson, contemporary portrait artist

    "ironori was an absolute joy to partner with. Jacqui's warmth instantly puts you at ease, and her creative vision is both unexpected and deeply true to who you are. She designed my logo and website from scratch, capturing the exact style l had in mind and elevating my art with a polished, professional presence. Her talent and creativity is exceptional, and this shines through in every detail."